Is RCS the Future of Bulk Messaging? Unveiling the Power of Rich Communication Services for Businesses in 2025

n the ever-evolving landscape of digital marketing, businesses are constantly looking for ways to improve customer communication. While traditional methods like email marketing and bulk SMS have dominated the scene, new technologies such as Rich Communication Services (RCS) are beginning to reshape how brands engage with their customers. With more advanced features than SMS, RCS offers a future-proof alternative to traditional messaging channels. But is RCS truly the future of bulk messaging? And how does it stack up against established options like bulk SMS?